27 March 2013
We’ve been busy this year continuing on our mission to fuel the nation from Britain’s roadsides. In a recent meeting at Little Chef HQ our mascot Charlie decided you’ve had a lot to put up with so far this year with all of the wind, rain and snow. So we decided that it was about time we gave you a little something to make sure this summer is extra special. From today all Little Chef customers can receive up to 50% off UK family holidays with our new partner Park Resorts.
Park Resorts UK holiday parks offer you and your family a wide choice of home from home self-catering accommodation, swimming pools, entertainment, sports courts and kids’ clubs and with 39 UK Holiday Parks to choose from, all right beside the sea, you’re guaranteed to have a superb time packed full of amazing memories!
What’s more, if you book your holiday with Park Resorts you’ll receive 10% off at Little Chef this summer to make the most of your time spent together.
Click here to found out more about our fantastic offer.
18 February 2013
We may be known for feeding the nation with our famous Olympic Breakfast’s, but since September 2012 our dedicated staff have also been working tirelessly to raise money for Action Against Hunger’s Love Food Give Food campaign, which helps build better lives for the world’s poorest children and their families. We are extremely proud to announce that through this fundraising we raised a total of £25,978.50 – with a massive thanks going to all the staff and customers involved!
Action Against Hunger’s Head of Food Related Fundraising, Emma Cullingford, said: “We are thrilled to have the support of Little Chef. As a hugely popular family-favourite restaurant they have helped us spread the word about Love Food Give Food far and wide and have raised an incredible amount of funds towards the fight against hunger. Their support will help us save more lives and provide communities with sustainable access to food and safe water. We are hugely grateful to the entire Little Chef team for getting behind Love Food Give Food and turning their passion for food into action against hunger.”
Congratulations to all our restaurants nationwide and our generous customers for helping us raise such an impressive figure for a very worthy cause.
14 February 2013
Charlie, our iconic mascot has taken to Twitter this year in a bid to get ‘Britain breakfasting Little Chef style’. Charlie has been with us at Little Chef since the very beginning and carries a wealth of knowledge, from team members birthdays to how many eggs are griddled each week (73,565 if you must know!), and of course he can whip up the perfect breakfast in a matter of minutes. Despite his healthier outlook on life in recent years, Charlie still enjoys indulging in our famous Olympic Breakfast, followed by an order of delicious Jubilee pancakes and a cup of good old Yorkshire tea.
With a new menu full of quality ingredients, freshly cooked to order, take-away options, Little Chef Express and now one of the best cups of coffee on the road, Little Chef has come a long way since opening in 1958. Turning 55 this year is no small feat, and Charlie sees a bright future ahead, bacon butties’ and all!
11 February 2013
This month at Little Chef we’re cooking up a glorious offer of 2for1 on our pancakes for our trEAT members in anticipation of Pancake Day on 12th February. Don’t spend the day cleaning up flour from all over your kitchen, instead why not pop along to your closest Little Chef and let us do the hard work for you? Whether you’re a Jubilee Junkie or a Maple Syrup Monster we’ve got a pancake waiting for you.
Click here to sign up or download your voucher
Click here to find your nearest Little Chef
01 October 2012
We have joined forces with the UK foodie fraternity to support Action Against Hunger’s Love Food Give Food appeal, which calls on diners nationwide to help raise crucial funds for the fight against child hunger, by doing what they do best – dining out.
This year, the UK Government is doubling every pound raised through public donations in aid of the appeal, helping the charity to reach twice as many malnourished children. There’s never been a better incentive to eat out at participating restaurants, as thanks to the UK Aid Match a contribution from you can go even further in helping save the lives and build healthier futures for malnourished children around the world – giving a helping hand to those who need it most.
During October 2012, donate at any Little Chef and help end child hunger with Love Food Give Food 2012. For more information on everything that’s going on this year, including how you can get involved, visit www.lovefoodgivefood.org.
26 September 2012
The Badger family from Banbury won the Little Chef Treasure Hunt competition. Congratulations to Gillian and Steven and their children, Thomas and Alice, who scooped the top prize of £2000 worth of holiday vouchers. Gillian said "We travel a lot as a family and as a result we visit Little Chef often. We’ve always wanted to go to Disneyland Paris – and now with the help of Little Chef we can make that dream come true for our children.
The Hutchings-Bell family from Taunton, Somerset have won the second give away, the iPad. They were, "amazed and shocked to hear the news!".
The 'Eat free for a year prize' went to two prize winners, the Kavanagh family from Leeds and the Davis family from Camberley in Surrey. They will be sent Little Chef vouchers to use at any Little Chef, every month for the next 12 months. Congratulations to all the winners and thank you to everybody that entered. Make sure that you keep an eye on our website for our exciting future promotions!
20 September 2012
Fancy taking your friends or family out for a meal for free, every month, for the next 12 months? Well now here’s your chance.
Refer two friends to receive our TREAT offers, and you will be put into the draw to win a £50 voucher every month from October 2012 to October 2013.
To enter, complete 4 simple steps.
1. Contact your friends and family
2. Send them to this link http://littlechef.co.uk/friends/register
3. Ask them to sign up
4. Send us an email to email@example.com with the names and email addresses of two of your friends, we’ll check they’ve signed up and put your name in the draw.
The draw will take place on 30th September, and we will announce our winner in October. Good luck!
15 September 2012
Throughout the summer Little Chef customers have been busy taking part in our exciting kids Treasure Hunt competition. Entrants were invited to collect three names of Charlie’s relations and note them on a Treasure Hunt postcard for a chance to win a family holiday to Disneyland Paris, iPads or a free family meal every month for a year. The competition is now closed and we are totting up the winners. The draw will be held on the 20th September and the winner will be announced on our website. We will be sending the main winner holiday vouchers to the value of £2000, so if you're not sure about Disneyland Paris - don't worry, you can choose to book somewhere else. Good luck to everyone that entered!
20 August 2012
We know that many of you plan to holiday in the UK this summer particularly in some of the popular holiday hotspots reached by the A303. To lend a helping hand to those of you on a summer stay-cation our Little Chef restaurant on the A303 near Chicklade is offering the Great British public savings on their fuel bill throughout August. Simply stop off for a bite to eat or drink in our Chicklade restaurant to receive discounts on both petrol or diesel, receive a voucher for 5p off per litre of fuel when you spend over £20.00 or, 10p off per litre when you spend over £40.00. Vouchers are valid for the month of August and are redeemable at the PACE fuel station alongside the Chicklade Little Chef on the A303. Happy stay-cation!
Leave the DS at home ... it’s family interaction that we want: Little Chef spot resurgence of classic family car games
17 August 2012
Eye-Spy with my little eye something beginning with ‘C’ ... ‘C’ for ‘Classic car journey games’ or more precisely the return of them. With 85% of you stopping to see us when on a long drive and 66%* when you’re on the way to a UK holiday we find ourselves discussing long car journeys often! Whilst we’ve been doing so we’ve noticed a resurgence of old fashioned in car entertainment for kids. Activities that not only engage and educate children and encourage family interaction but most importantly don’t cost a penny!
We asked you what your favourite family car games are and while it was close, the firm favourites are……
1) Eye-Spy (spotting game where the clue is in the first letter of the word)
2) 20 Questions (guessing game where you can only answer yes or no)
3) Pub Cricket (where runs are scored by the number of ‘arms’ and ‘legs’ in a pub name)
4) My Mummy Went Shopping (repeating and adding to a shopping list until someone forgets)
5) Eddie Stobart (shouting ‘Eddie Stobart’ when spotted then guessing the name on the front)
6) Backseat bingo (pre created sheets with pictures that you must spot along the way)
7) Car Snooker (where participants create ‘breaks’ by spotting car colours and are timed)
8) The ‘are we there yet game?’ (first person to say it has a forfeit to complete at the next stop)
To download the Little Chef Backseat Bingo card, visit our Facebook page http://www.facebook.com/littlechefcouk
Win a holiday for four to Disneyland, Paris, an iPad and free meals for a year in the Little Chef Treasure Hunt.
02 August 2012
Six of Charlie’s family members – Charlie is the name of the Little Chef mascot of course - have come to work at Little Chef over the summer. Customers who collect the names of three of Charlie’s relations from three Little Chef restaurants can enter our prize draw by filling out a postcard (given out at restaurants) to win the family holiday for four to Disneyland, Paris, iPads and a family meal every month for a year. There are also six Little Chef badges to collect, given out free to every entrant. So come and enjoy the fun of the Little Chef Treasure Hunt this summer.
31 July 2012
Little Chef has launched a dedicated take-away service called ‘Little Chef Express’, now available at 11 locations around the country. The Express menu includes bean to cup barista coffee, tea and hot chocolate, soft drinks and a range of meal deals including a breakfast bap and regular hot drink for £2.69 and a muffin and regular hot drink for £2.69, all to take away.
Visit a Little Chef Express at the following sites: Bangor; Barnsdale Bar South; Colsterworth; Huntingdon; Monmouth North; Monmouth South; Northop Hall; Sutton Scotney South; Sutton Scotney North; Warminster and Whiddon Down.
23 July 2012
Roadside restaurant Little Chef has partnered with Lavazza to offer motorists quality Italian coffee served by highly trained barista staff. Little Chef is already proud of the fact that it offers one of the best cups of tea on the A roads and in fact sells 4 million cups each year. The Lavazza partnership takes its hot beverage offering to a new level and positions Little Chef as the first choice for coffee and quality food-on-the-move for all motorists, eat-in or takeaway.
Commenting on the announcement, Little Chef Chairman Graham Sims said: “It’s true to say that customers pretty much have access to quality coffee on every corner of every UK high street today, what was missing is really great coffee whilst travelling on our A-roads; this changes that. Customers want first rate beverage products and we will now serve it up to them, just like the best on any high street. Lavazza is a major player in the food and drink market and we now offer a product that is sourced and made by the bean sourcing experts. If you’re going to offer quality coffee, it might as well be Italian quality coffee, they are after all famous for it.”
20 June 2012
1st – 5th June 2012 - The Queen’s Diamond Jubilee weekend proved a success for Little Chef’s across the country as over 13,000 Jubilee pancakes were given away in celebration of 35 years on the menu. The top three locations for Jubilee pancake sales were the Sourton Cross, Oswestry and Builth Wells restaurants, serving over 1,600 pancakes between them.
Margaret Dunning, Little Chef’s longest serving employee and current Saughall Manager was asked to comment on her fond memories of this favourite treat, “Back in ’77 it was rumoured that the Queen loved pancakes and we decided to create the Jubilee pancake in her honour and to mark the 25th anniversary of her reign. 35 years later they’re still going strong as one of our biggest selling desserts... so long as people still love them, we’ll still make them.”
29 May 2012
Little Chef has teamed up with Europcar in the search for the best family travel tips because both brands know that family journeys can stretch parents’ patience to the limits.
“Every parent will have stories to tell of emergency stops on the side of the road for a toilet break and fights breaking out amongst kids sitting together on the back seat as the boredom of a long journey takes its toll”, said Ken McCall, Managing Director, Europcar UK Group. “So, to mark our partnership with Little Chef, we thought it would be fun to ask our customers to share their tips for having a stress-free journey".
Suggestions can be posted onto the Europcar Facebook page (www.facebook.com/EuropcarUK) or tweeted to (@Europcar_UK). Europcar will then collate all the suggestions to create the top ten tips for family travel this Summer!
Little Chef are offering Europcar customers a fantastic Kids Eat Free deal during June. And TREAT card customers don’t miss out either, getting a whopping 40% discount when hiring a vehicle with Europcar.
Commenting on the partnership Little Chef Chairman, Graham Sims, said:: “With over 90 Little Chef restaurants nationwide, we’ve been offering motorists great value on good food for over 50 years. Together with Europcar we’re helping families get out for less this June with our fantastic deals. When kids and parents need a break from the car, nothing beats the fresh food and friendly service available at a Little Chef.”
14 May 2012
Little Chef CEO Graham Sims was recently interviewed by Harry Wallop from The Daily Telegraph. In the interview, Graham discusses his own history with Little Chef and how his career has come full circle. His first time working for the company was 35 years ago where he flipped burgers and cleaned griddle pans.
After spending a large part of his later career with BP in Spain and then the UK, Graham was key to introducing the successful Wild Bean Café. He returned to Little Chef in October 2011 as Chairman, and took over as CEO in April 2012.
Family: Married with one son
Favourite meal: The Olympic Breakfast
For more information on Graham’s plans for Little Chef you can read his recent interview in the Daily Telegraph
14 May 2012
How would you like the chance to win a £50 voucher to take your family and friends for a meal at Little Chef? Well it’s simple:
1. Just upload a photograph of your favourite Little Chef meal on our Facebook or Twitter page
2. Add a short caption explaining why it’s your favourite
3. Put #LittleChef at the end of your caption
4. Then we will enter you into the draw to win a £50 voucher. Easy.
The voucher can be used at any Little Chef, and with our Dine for £5 menu could be used to feed up to ten people!!
One lucky prize winner will be announced on our Facebook page on 31st May 2012.
09 May 2012
Little Chef at Weston on the Green (Northbound) was recently given a fantastic write up in the Norwich Evening News.
Unbeknownst to staff, restaurant critic Christopher Gray went along to review this location after hearing about the new concept style. Christopher was a big fan of the new look and very impressed by the staff’s cheery and attentive service. He also gave the food a glowing review and for his main course he chose to order the signature Braised Ox Cheeks, calling them “rich, dark and tender”.
From the “clean and functional appearance” to the sounds of spring soundtrack in the restrooms, Christopher has great feedback across the board.
Well done to Emma Hartrey, Michelle Bone, Selina Daly and the rest of the team at Weston on the Green, this is one restaurant critic who is sure to come back for more.
To read the full article go to the Norwich Evening News website
30 April 2012
Alex James of Blur re-confirmed his love for Little Chef this month. It was the chips that Alex has been raving about this time, stating his favourite come straight from the kitchens of Little Chef. The full story is in The Sun.
Meanwhile we have been picking up fantastic reviews nationwide. Little Chef’s at Northampton Weston on the Green North and Kettering West have all had great write ups recently by the Northampton Chronicle and Echo, Oxford Times, and Northampton Evening Telegraph.
17 April 2012
‘Rumour has it’ that pop superstar Adele visited Little Chef in April proving her love for a good old fashioned English fry-up, and of course, a Little Chef lolly to go.
For the full story visit The Sun.
11 April 2012
Britainâ€™s iconic roadside restaurant chain, Little Chef has appointed Parker Hobart as its retained consumer agency for the next twelve months.
The move comes as the business restructures under the leadership of recently appointed Chairman Graham Sims and the continued ownership of the turnaround investment specialists RCapital.
Parker Hobart’s role will be to support the company as it aims to return to former glories. The role will combine consumer PR with marketing support as the business approaches the key summer trading period.
Commenting on the appointment, Little Chef Chairman Graham Sims said: “This appointment is part of a much bigger plan to return Little Chef to where it rightly deserves to be as a brand and as a business. We wanted to work with a boutique agency that genuinely understood the collective goal and that was also prepared to go the extra mile. We do recognise after all that there is plenty to do.”
Parker Hobart Managing Director, Sarah Harding commented: “Little Chef is a truly iconic brand that has a wealth of brand equity to trade off. We fully understand its recent history and we’re pleased to be working with a new management team with impressive credentials in this specific sector as well as proud to be working with a brand that has rightly earned its place as a British institution.”
For further information, please contact:
Tel: 0207 7590 7485
23 March 2012
Britainâ€™s iconic roadside restaurant chain Little Chef and global brand consultancy venturethree are delighted to have won Gold and Silver honours at the 2012 Transform Awards announced at a gala dinner on 21 March.
The companies were awarded top prize of Gold in the category ‘Best rebrand from the Consumer services Sector' and Silver for ‘Best creative strategy’.
The Transform Awards areEurope’s only awards programme to honour excellence in rebranding, repositioning, and brand transformation. Little Chef and venturethree picked up Gold and Silver in recognition of the brand redevelopment programme led by venturethree and implemented by Little Chef.
Key to the success of Little Chef’s rebranding was the development of the ‘Wonderfully British’ brand idea, which influenced all elements of the new look restaurants, from food and service, to packaging, restaurant design and communications. venturethree worked in collaboration with Little Chef and their strategic partners to revitalise Little Chef and to blend the best of its existing brand with a totally modern and individual new identity.
Commenting, Graham Sims, Chairman of Little Chef said: “The rebrand, guided by venturethree, has ignited a new sense of energy in the business, and everyone at Little Chef feels very proud to be a part of it. We are thrilled to have been successful in two categories at the Transform Awards, and this prestigious double accolade is further proof that Little Chef is a ‘Wonderfully British’, modern and creative brand that offers the highest quality food, service and style.”
Stuart Watson, Creative Director at venturethree stated: “We are delighted by the success of our collaboration with Little Chef. Our objective was to retain all the good DNA of this iconic brand while creating a thoroughly modern look and feel which is brought to life through every touch point, creating the best possible Little Chef experience”.
29 February 2012
Little Chef, Britainâ€™s iconic roadside restaurant chain, was delighted to have received an accolade from Jeremy Clarkson, Richard Hammond and James May during this weekâ€™s episode of Top Gear on BBC2.
On Saturday 18th February, the Top Gear presenters and crew visited the Wisley Little Chef – on the A3 in Surrey - where they enjoyed their chicken, ham and leek hot pots and buttery mash from Little Chef’s ‘Good to Go’ takeaway range, followed by a selection of treats
Jeremy Clarkson gave a rave review of this visit on the Top Gear programme broadcast on Sunday 26th February, praising the chicken hot pot as “the second nicest thing I have ever put in my mouth!”
From this Friday 2nd March to Sunday 11th March, Little Chef will be giving all of their customers the chance to try their delicious hot pot and mash while stocks last as part of their Dine for £5 menu – available all day every day or just £2.99 to takeaway.*
Commenting, Graham Sims, Chairman of Little Chef said: “We are delighted that Top Gear chose to pay us a visit. The fact they loved our food is testament to the work we have put in to improve our menus and our service to customers in the last few years. Customers all over the UK are giving us fantastic reviews and we are really confident for the future as we roll out our New Concept menus across our estate. Little Chef is thriving again.”
To view a clip of the Top Gear show click here.
* Available at our new restaurants. Go to http://www.littlechef.co.uk/findalittlechef for more info and to plan your route.
07 February 2012
RCapital, the turnaround specialist, today announces it has completed the restructuring of the Little Chef group.
In January, Little Chef announced plans to close a number of its sites that were trading unprofitably. The move was part of a broader restructuring strategy that included a detailed review of the lease agreements. Rents on many sites were set well above market levels and today's announcement has been prompted by a deadlock in negotiations with a number of landlords.
RCapital remains the owner of the roadside restaurant chain following the restructuring process. As a result of this move, Little Chef will continue to operate the 95 sites which it identified in January as being consistently profitable. There will be no further job losses or restaurant closures as a result of today's news.
Commenting on this announcement, Jamie Constable founder of RCapital said:
"Any restructuring of lease commitments is always a complex arena and needs a willingness of the landlord to negotiate. Although we have had some great support from some of our landlords, we have taken the business through a formal re-structuring process to complete the planned closures."
Graham Sims, Chairman of Little Chef added:
"Today's announcement represents a final hurdle in long journey to complete our critical rebuilding process. We are profitable and cash generative and will continue to deliver first-rate customer service to our customers. Little Chef is very much open for business."
For further enquiries call Tom Buchanan or Daniel Yea at Maitland on 02073795151.
24 January 2012
Venture 3, the design agency responsible for the Little Chef re-brand are pleased to announce that their work has been shortlisted at the Transform Awards 2012.
The Transform Awards are taking place on 21st March 2012 and the Little Chef re-brand has been shortlisted in the following two categories:
Best Creative Strategy
Best Re-brand from the Customer Services Sector.
11 January 2012
Little Chef, the roadside restaurant chain, today announces that it will close 67 of its current portfolio of 161 sites.
The sites earmarked for closure have been trading unprofitably for a number of years due to a variety of economic and locational factors.
Little Chef’s remaining sites are all trading profitably. The closures are expected to result in the loss of between 500 and 600 jobs at sites across the country, subject to local consultations. These jobs are a mixture of full and part-time roles. After this action, it is anticipated that the remaining workforce will number approximately 1,500 people.
Although the decision to close the sites was not taken lightly, it was essential to complete this action in order to allow the company to focus its capital resources on developing the remaining portfolio of sites, introducing the New Concept – which has been highly successful– and targeting new sites. Little Chef’s strategic plan is to expand its business by opening and introducing new sites over the coming years.Overall, Little Chef continues to trade strongly.
Commenting on this announcement, Graham Sims, Chairman of Little Chef said:
“When we acquired Little Chef four years ago we inherited a number of sites with leases that were uncompetitive. Despite very hard work from some very committed colleagues we have been unable to lift the performances of these sites to a level where they are viable. Consequently, following a thorough review in which we considered all the options it is with regret that we have had to close a number of sites. This means some people’s jobs are at risk throughout the organisation. We will do everything in our power to help every individual find alternative employment within the Little Chef organisation. I know this will be tough and an uncertain time for many people in our team.
By closing these sites we will be able to focus our attention on protecting over 1500 of our colleagues’ jobs and enabling our investments to be targeted on our remaining strong sites and to develop our brand and our New Concept - towards which the customer response has been very positive.”
Little Chef flushes away the competition winning the 'Best Roadside Restaurant' at the loo of the year awards.
02 December 2011
Little Chef, the iconic British roadside restaurant chain, has cleaned up at the â€˜Loo of the Year awardsâ€™ and been awarded best roadside restaurant/service station toilet in England 2011 for its Kettering West restaurant.
82% of people who have stopped at the motorway in the last three years have stopped to visit the toilet so it’s important that the UK’s leading roadside restaurant chain has impeccable standards in this area.
Tracey Mulligan, Little Chef Managing Director comments, “Being on the roadside means that a quick loo break is part and parcel of our customers journey. We pride ourselves on having the best toilets on the roadside and as part of our revamp have made them a key talking point. Designed by Ab Rogers all our toilets have had a modern and bright makeover which include sky ceilings and relaxing farmyard noises.”
To pick the winners Loo of the Year judges made an unannounced visit to inspect the toilet entries and judged them on a number of factors, which together make toilets clean, safe and hygienic. The Awards are open to all public toilets and assess a whole host of different venues including retail, hospitality, leisure, transport and local authorities.
The awards hosted by the British Toilet Association were held on 2 December at a presentation in Kenilworth.
22 November 2011
Little Chef, Britain’s iconic roadside restaurant chain, is backing national Road Safety Week 21-27 November 2011, coordinated by the charity Brake, by offering drivers free water to enjoy inside their restaurants, giving them a place to stop, rest and stay hydrated.
Little Chef will also be offering free Tyre Tread Testers to the first 10 drivers who mention Road Safety Week at its 13 New Concept Restaurant till points each day during the week of the campaign. They will also be giving away free bottles of water and chocolate bars, while stocks last.
To reinforce the importance of road safety and to make sure customers are aware of road safety issues, Brake’s road safety questionnaires will be available for customers to have a go at completing whilst they’re taking a break from the road and relax with a bite to eat.
Little Chef is among thousands of organisations, schools and community groups around the UK taking part in the Week to raise awareness about how we can make roads safer and prevent needless tragedies.
Little Chef’s Chairman Graham Sims, comments “As the UK’s most iconic restaurant chain on the roadside where drivers stop for a break, road safety concerns are paramount to Little Chef. We are committed to bringing the best in quality offering to the roadside and that includes providing local communities and drivers alike, a welcoming place to stop, rest and re-charge their batteries.
In addition to our support of the Road safety Week campaign, at all Little Chef restaurants, customers can pick up a loyalty card, sign up on-line and get free refills on hot drinks”.
Little Chef has 159 restaurants around the country and its New Concept Restaurants are located at:
Markham Moor North
Weston on the Green North
Road Safety Week is an annual event coordinated by Brake, now in its 15th year, which involves thousands of schools, communities and organisations taking action on road safety. It is supported by headline sponsor QBE Insurance, additional sponsor FedEx, and regional sponsors. See http://www.roadsafetyweek.org.uk/ for more info.
04 October 2011
Little Chef takes the lead with the biggest roll out of electric vehicle charging points of their type worldwide.
Little Chef, the iconic and innovative chain of restaurants, is rolling out high technology electric vehicle (E V) charging points across its UK estate. This will be the biggest deployment of charging points by any restaurant chain worldwide. The project is being carried out in partnership with SSE, the leading generator of renewable energy and Chargemaster Plc, Europe’s most innovative provider of charging technology.
Initially the roll out will see the installation of 29 charging points in Little Chef restaurant car parks and a further 62 by the spring of 2012, meaning that every Little Chef will be equipped with an E V charging point by the end of 2012.
Little Chef’s estate is strategically located on Britain’s A road network across the UK and the new facility will allow fast charging of up to 7 kW allowing electric motorists to top their electric car up whilst enjoying a hot meal or something from the new Good to Go range at their destination.
There is an increasing number of electric cars on the country’s roads and over the next three years major motor manufacturers including Vauxhall, Ford, Renault, Nissan, BMW, Mercedes and Toyota will have plug in cars on the market. By the end of this decade it is widely forecast that one in ten new cars will be electric. Little Chef is the first national restaurant chain to recognise the need to provide roadside E V charging facilities to service the requirements of this growing band of ‘electric’ motorists.
The service will be provided free of charge*, courtesy of Little Chef and SSE for the first year, and the high technology Chargemaster units will be supplied with electricity by SSE, the leading generator of renewable energy across the UK and Ireland.
Little Chef’s Managing Director, Tracey Mulligan comments: “This represents an important stage in the brand development of Little Chef, we recently launched a completely new brand identity and introduced a top quality grab and go food offering, designed for today’s motorist. Our approach to ethical sourcing of our food is absolutely in line with offering electric car charging points. This is just the first phase, we want every Little Chef to offer this service for motorists and are working with the best in the market place, Chargemaster and SSE to deliver this.”
David Densley, Head of Sustainable Transport for SSE said: “We’re very pleased to be involved in this major project as we are committed to improving the network of electric vehicle charging points throughout the UK. We also hope it will spark people’s interest in electric transport and the environmental benefits it could bring in the future.”
Norman Baker, Transport Minister said: “I welcome this big thinking from Little Chef, giving a taste of the future in the move towards a first class national recharging network for plug-in cars.The Government has provided £30m of funding for electric car charging infrastructure through the Plugged-In Places programme in cities and regions across the UK. This private-sector-led initiative is just the kind of ingredient we need to drive the development of our national network of recharging infrastructure. It is great to see another example of UK enterprise coming forward to make the most of the opportunity”.
David Martell, CEO at Chargemaster comments: “It’s exciting to be working alongside Little Chef and SSE to provide this service to Little Chef customers. Undoubtedly Little Chef is leading the way in providing roadside services to the modern motorist and we are delighted that have identified the growing need to specifically cater for the growing number of electric motorists”
* until Dec 2012, subject to a fair usage clause.
30 September 2011Little Chef has today launched a new loyalty card incentive to run alongside the already established free refills offer.
Registered holders of the new TREAT loyalty card, which was launched in July, were emailed a voucher to redeem a free teacake or packet of biscuits to enjoy with their hot drink refills.
Generally, loyalty schemes ask customers to collect points, or make a certain number of visits before redeeming an offer, but registered TREAT cards allow Friends of Little Chef to benefit from two great offers without having to collect a thing.
Apart from the TREAT card of course... which can be picked up at any Little Chef restaurant and activated online. Once customers are registered they can claim their refills when they buy any hot drink at any Little Chef restaurant.
Registering a TREAT card today means that a customer will receive future offers by email, starting with a real winter warmer in November, and in the meantime they can have as many free refills as they like!
For more information go to http://www.littlechef.co.uk/friends/treatcard
26 August 2011
Taylors of Harrogate - the home of Yorkshire Tea - has recently formed a partnership with the iconic British roadside restaurant chain, Little Chef, to provide 'a proper brew' for its 10 million customers.
The new joint venture unites the two long-established British companies in their commitment to offering customers the highest quality tea on the roadside.
Spokesman for Taylors of Harrogate, Steve Evans, said: "We are working alongside Little Chef to offer their customers a unique new tea experience across their 162 restaurants. We are serving Yorkshire Tea in a white china tea pot accompanied by a jug of milk and bowl of sugar cubes, on a tray. Loose leaf tea will be available in Popham, Kettering West, York and the ten recently opened new concept restaurants. Little Chef has partnered with Taylors because we have a strong, common bond - a passion to provide customers with the best tea possible and a belief in doing traditional things properly."
Little Chef Managing Director, Tracey Mulligan, commented: "We have some really great plans to bring the best tea experience back to the British roadside and we are proud to be partnering with Taylors to develop and deliver them. A pot of tea is already our bestselling beverage with over three million enjoyed last year at our restaurants and we are excited to be introducing loose leaf tea into our 13 new concept Little Chef restaurants."
30 May 2011
Big Changes Ahead for Iconic British Brand
Little Chef, the iconic British roadside restaurant chain, owned by private equity boutique and turnaround specialists RCapital, has opened ten new concept restaurants, creating an additional 70 jobs and seeing sales increase by up to 47% in the first few weeks*. This is the first phase of an exciting investment programme being undertaken across the estate over the coming months and years.
In addition to the three original concept restaurants at Popham, Kettering West & York, the additional ten, which also include a new take away offering, 'Good to go', brings the total of new concept restaurants to 12 currently. Customer satisfaction across the 12 concept restaurants is on the up with over 20,000 covers per week, with average spend per head up by over 14%.
Little Chef's Managing Director, Tracey Mulligan comments: "Together with the new management team I have spent considerable time analysing the DNA of the Little Chef brand, undertaking extensive research into roadside consumer habits and analysed all of our learnings from our current concept restaurants. The team know that if we continue to concentrate on the things that really matter; brand development, fresh new restaurant design, great service and re-focus on quality and provenance of food, tailored around current road user needs, this will make Little Chef more relevant than ever to our 10 million loyal customers and to the new customers we wish to attract."
The latest restaurant update sees the addition of a new 'Good to Go' deli offering, which will provide customers with the highest quality food on the go, better than anywhere else on the roadside. Ethically sourced ingredients include free-range British eggs, free-range chicken, fish caught from sustainable sources and tea and coffee is fair trade and rainforest alliance yet all at an affordable and competitive price in the market place.